Sam Herbst is a freelance journalist, corporate copywriter and evergreen student who suffered through multiple identity crises after quitting her full-time job in 2018. As a former magazine editor, the juggle of motherhood gave Sam the push to venture out into the scary (but exciting) world of freelance writing, editing, and digital marketing. At the same time, her passion for children and all things motherhood also gave birth to the idea of an honest and authentic parenting podcast that would provide a safe haven for parents to be 100% okay with not being okay.