Programme Manager at Tuks FM, Owner of Chris Jordan Media
Chris Jordan (Erodotos Chris Jordan Christou) is an accomplished South African media practitioner, consultant, and author with over 20 years of experience shaping the national broadcasting landscape. He established himself as a dynamic, household voice in commercial radio during a prominent tenure at 947 (formerly 94.7 Highveld Stereo) from 2005 to 2014, while simultaneously producing international syndications like On Air with Ryan Seacrest. A pioneer in diverse broadcasting spaces, Chris has managed retail platforms like Yebo Radio, presented globally on New York’s SARFM, and spearheaded the launch of GaySARadio, Africa’s first LGBTQ+ online station.Dedicated to sustainable media growth and talent development, Chris served as the Programme Manager for the award-winning campus station Tuks FM 107.2, and spent a decade lecturing at Boston Media House. He is the author of the widely used practical academic textbook, "A Word on Radio," and the training series "Radio 1 on 1." Today, through his consultancy agency Chris Jordan Media, Chris helps station setups, brands, and content creators navigate the intersection of traditional audio storytelling and digital-first "New Media" strategies
The creator economy has changed forever. Today's young creators don't just want to become influencers—they want to become businesses, storytellers and recognised professionals across multiple platforms. But there's a problem. Many spend years building audiences on platforms they don't own, chasing algorithms instead of developing a sustainable personal brand. Others focus so heavily on their personal identity that they fail to understand how media brands, companies and institutions create lasting influence. Drawing from over twenty years in radio, digital media and content creation—as Programme Manager of Tuks FM and founder of Chris Jordan Media—this session explores how the world's most successful media professionals balance personal branding with organisational branding. The presentation unpacks the differences between building a personal brand versus building a media brand, why both are essential in today's creator economy, and how students can position themselves as multi-platform professionals rather than platform-dependent creators. Through real-world examples from broadcasting, YouTube, podcasting, gaming, streaming and social media, attendees will discover practical strategies for growing influence across multiple platforms while developing transferable skills that remain valuable regardless of changing technology. Whether you're an aspiring streamer, podcaster, radio presenter, filmmaker, journalist, esports commentator or digital entrepreneur, this session provides a roadmap for building credibility, authority and career longevity in an industry where the only constant is change. Because the future doesn't belong to influencers. It belongs to creators who understand brands. This doesn't feel like another creator workshop. It bridges gaming, streaming, radio, podcasting, journalism, cosplay, esports, digital entrepreneurship, and content creation under one central idea: how to build a sustainable creative career.
