WE ARE AN INTERNATIONAL CORPORATION BREATHING THE SPIRIT OF A FAMILY.
It all began with our enthusiasm for toys and its production. Once a passion, has now grown into an international corporation. At the same time we have never forgotten the values of a family. And that´s why children come first.
Our Vision:
We want to play an essential role in everyone’s childhood – being the most passionate family owned toy company.
Our Mission:
We love to make toys that inspire children’s imagination and creativity – building wonderful memories that last forever!
Our Principles: Our Values:
Trust Consumer Focus
Entrepreneurship Simplicity
Environment Business is People
Integrity Passion
Sustainable success Team-Play
Diversity Down to Earth
The family of the Simba Dickie Group
4,000 products
20 brands
2,900 employees
30 sites worldwide
9 production facilities