CAPE TOWN | 1 - 4 MAY 2025 | CTICC 2

JOHANNESBURG | 25 - 28 SEPT 2025 | JHB EXPO CENTRE

WE ARE AN INTERNATIONAL CORPORATION BREATHING THE SPIRIT OF A FAMILY. 

It all began with our enthusiasm for toys and its production. Once a passion, has now grown into an international corporation. At the same time we have never forgotten the values of a family. And that´s why children come first. 

Our Vision: 

We want to play an essential role in everyone’s childhood – being the most passionate family owned toy company. 

Our Mission: 

We love to make toys that inspire children’s imagination and creativity – building wonderful memories that last forever! 

Our Principles: Our Values: 

Trust Consumer Focus 

Entrepreneurship Simplicity 

Environment Business is People 

Integrity Passion 

Sustainable success Team-Play 

Diversity Down to Earth 

The family of the Simba Dickie Group 

4,000 products 

20 brands 

2,900 employees 

30 sites worldwide 

9 production facilities