Professionally:

My job is to ensure all work is strategically sound, culturally relevant, conceptually inspiring and creatively powerful. To be a hands-on creative expert, shaping the concept and seeing it through implementation throughout the African markets.

Reinforce new visual identity system and photography style and implement it into all creative work

Collaborate with Integrated production to ensure executional excellence and integrated brand communication. Creative direct each successive client campaign to be creatively inspiring, locally relevant, and on brand.

Collaborate with other director-level leaders in the group to structure and plan complex design offerings. Elevate the imaginations, design references, and craftsmanship of the creative team.

Continually mentor my teams (motivation, morale, emotional and logistical support, and career advice)

Use brand design to inspire our internal culture and grow their faith in strong brand understanding.

Creatively:

AFRO-SciFI ISINTU is a experimental art project where Viwe Mfaku explores Africa in an alternate reality with a different history and different future. Focussing on vernacular wisdom and knowledge the art series explores innovation from Africa outwards, unapologetically African and globally thought leading.