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CCCT | 27 APRIL - 1 MAY |CTICC 2 | CAPE TOWN

CCA | 26-29 SEPT | JHB EXPO CENTRE | JOHANNESBURG

Viwe Mfaku

Viwe Mfaku

Creative Director / Artist / Visonary

Professionally:

My job is to ensure all work is strategically sound, culturally relevant, conceptually inspiring and creatively powerful. To be a hands-on creative expert, shaping the concept and seeing it through implementation throughout the African markets.

Reinforce new visual identity system and photography style and implement it into all creative work

Collaborate with Integrated production to ensure executional excellence and integrated brand communication. Creative direct each successive client campaign to be creatively inspiring, locally relevant, and on brand.

Collaborate with other director-level leaders in the group to structure and plan complex design offerings. Elevate the imaginations, design references, and craftsmanship of the creative team.

Continually mentor my teams (motivation, morale, emotional and logistical support, and career advice)

Use brand design to inspire our internal culture and grow their faith in strong brand understanding.

Creatively:

AFRO-SciFI ISINTU is a experimental art project where Viwe Mfaku explores Africa in an alternate reality with a different history and different future. Focussing on vernacular wisdom and knowledge the art series explores innovation from Africa outwards, unapologetically African and globally thought leading.

All Sessions by Viwe Mfaku

DAY FIVE POP CULTURE CONTENT 01 May 2024
13:20 - 14:05

MOVIES AND TV: ART DIRECTION 101 - MAKING ART FOR MOVIES

POP CULTURE STAGE

Dive into the captivating world of art direction for movies and television in this immersive session. Uncover the secrets behind bringing the visual aspects of a film or TV show to life, as you delve into the intricate process of translating a script into a cohesive and compelling visual language that supports the story and enhances the overall viewing experience. Explore the various components that fall under the umbrella of art direction, including set design, prop creation, and location scouting. Learn how research and attention to detail are essential in creating authentic and believable environments that transport the audience into the heart of the narrative. Discover the techniques used by art directors to establish mood, atmosphere, and visual storytelling, elevating the emotional impact of a scene. Gain insights into the problem-solving skills and creative thinking required to overcome challenges that arise during the art direction process. Understand the importance of collaboration with other departments to achieve a seamless and cohesive visual experience. Stay ahead of the curve by learning about the latest trends, technologies, and best practices in art direction for movies and TV.

DAY ONE ARTIST ALLEY 27 Apr 2024
13:00 - 13:45

ISINTU #2 : AFRO SCIENCE FICTION WILL INFORM AFRICAN SCIENCE REALITY

ARTIST ALLEY

Viwe Mfaku's art serves as a portal, transporting viewers to a future where African traditions and belief systems coexist harmoniously with cutting-edge technology. This presentation unpacks the aspirations to be not just a showcase, but a multi-sensory experience that ignites the imagination and compels viewers to ponder the boundless potential of Africa’s alternate reality.